Companies needs to spend time with the tool they plan to
use, whether It's Facebook, Twitter, Linkedin, etc. It’s important to build up
a personal account, have conversations, and become acquainted with the norms
and expectations of the community. Companies needs to keep in mind that their
brand image needs to be a likable and trustworthy within social network
communities. It’s effective when companies comment a lot to get people to go to
their site. Once you have a lot of traffic and a live feed then the network
will consider your company to be a trustworthy resource.
Determine the best
way to connect with prospects:
- Facebook is the popular place for a business to drive consumer sales.
- Linkedin is a platform for sales of business to business products or services.
- Twitter can be employed for all kinds of sales.
- Blogs ignite all types of live chats and encourages for live comments.
Connect:
Friend, follow, or connect with individuals with profiles that match your clients. The company can conduct a search on each social networking website to find people who are talking about their industry or using their products and services. Companies can drive consumers to their site by encouraging consumers to “retweet” a comment.
Build a relationship:
Companies need to develop relationships more than they need to develop leads. Relationships go a long way and will then create leads. After establishing the relationship, you can tell if the prospect might want or need your product or service.
Engage in a conversation:
As recently discussed in my interview post, Interview with David Prince, VP of Marketing at CQ Fluency, you must be sure to engage your readers. Don’t just post a message with a pitch, because that will not interests your potential consumers. If you really listen to what the prospects are saying online, you can open doors to conversation without having to force it. Encourage consumers to contribute to a conversations and share content, it will increase awareness. Their friends will see it and their friend’s friend and their friend’s friend friend will see it.
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