Social Media Developing Role in Business World

Companies do well because they invest in their brand image. Marketers want to humanize their brand. Why do you think about 80% of the top 100 fortune companies are using at least one social media platform to engage with their customers (Twitter, Facebook, Blogs, and YouTube ? The power of social media campaigns is stronger than anyone can imagine. It creates more room for the business to grown and gain prospective clients all across media platforms. Executives believe more that social media engagement leads to increased sales.

Social media plays a large role in the marketing and community functions for a company internally and externally. Companies use social media to communicate to their employees and their customers. All in all, social technologies have improved communications and collaboration within and across enterprises.

Furthermore, social media is used as a recruiting tool. HR departments use social media to connect with job seekers and streamline the application process. While other departments such as sales, operations, and distribution uses social media to track and forecast sales. It’s serious as to how social media is being viewed as a business tool in today’s generation.

The amount of information that social media provides the company is endless. Companies can stay on edge with the latest trends and fashions by maintaining their social sites. They have a direct connection with their customers and prospective customers. Which is why social media is such a asset to companies.

It has become a must have for any business to manage the “big three”, Facebook, Twitter, and Google+. These platforms are playing a vigorous role in the business world. It changed how we interact and work altogether. The possibilities are endless because social media is opened to a large network of people around the world.  Social media has a developing role in the business world.

Interested in knowing which top companies profit off of their social media outreach? 

The following list is the biggest numbers of impressions in clients:

• Kellogg – 1.89 billion impressions
• Comcast – 1.89 billion impressions
• Dell – 1.9 billion impressions
• Fab.com – 1.95 billion impressions
• American express- 1.97 billion

There are many other companies that produce billions of impressions.

But, which media is mostly utilized? Take a wild guess… YES, FACEBOOK! Companies are advertising through their company pages. Facebook gets $1 billion/quarter in advertising revenue. They use this platform for heavy promotion. The likes create clickthroughs to their page and etc. This will expand their customer base. You can meet the 30 biggest advertises on Facebook here.

Moreover, companies that want to enhance their brand image and strengthen their customer relationship will adapt in social media.  As new technologies are changing the world, companies must accept the change and adapt accordingly. 

Unlike Any Other Generation

The Generation Y which is the Millennial Generation consist of those born between 1980-2000. Digital technologies have given rise to a new generation of students and consumers. This generation was spoiled having to grow up with the internet. It definitely shaped their approach to education, work and politics.

Generation Y was born in the digital age unlike other generations who had to relearn everything. The forms of expression have changed immensely, where others may have wrote essays or poems to express themselves to now students creating YouTube videos. For example, have you checked out the new "Harlem Shake" Video Craze? It's the latest craze to sweep the internet that is bringing college students together. Check out the following video made by yours truly, Fairleigh Dickinson University Freshmen: 

We can never underestimate the power of the internet. It’s even evident in the school system! Professors and institutions transformed their learning techniques to cater to the computer-savvy students.  Teachers moved lessons to online discussions to fully engage the new student demographic. The school system designs their lesson plans to cater to the digital generation so they can feel more comfortable as students have radically changed. It’s scary how we're even at this point! Teachers may even feel as though their students are more up to date than they are. The students who are more digitally aware may understand things teachers or professors may not and the professors or teachers will have to play catch up.

As social media changed the way we learn in a classroom it has also changed how students practice activism. Students can freely join a Facebook group supporting a specific political party. According to the Pew Research Center study, 18-24 aged users were the LEAST likely of all ages to e-mail/reach out to a public official or to make a online political donation. But, when it came to using the web to share political news or join political causes, they were the primary age group to do so. They dominated the news feed with political related updates! The digital era isn't genuinely interested in being more politically involved; instead they only wanted to broadcast their “activism” to their fellow “friends” or followers on Facebook, Twitter and etc. The level of involvement we may see on these social media platforms may be deceiving.