Millennial (Y) Generation

The Internet has a power to influence, connect, and mobilize the population. Technological advances are no longer shocking but simply expected.  Today’s society has different expectations for all types of relationships. Relationships are now different because the tools used to maintain peer to peer connections have undergone a vast alteration. The primary focus is on the Internet and, with that, the development of social media. Social media are a web-based technology that transforms how people communicate by enhancing interactive conversations.

 Mark Zuckerberg, the founder of Facebook, said, 

More than 175 million people use Facebook. If it were a country, it would be the sixth most populated country in the world.

Facebook has the ability to bring people together in a wide variety of ways.  People are now accessing social media from mobile devices and laptops making it a commonality in everyday life. 

Social media platforms as Facebook brings bad habits

Social media is continuing to grow exponentially based on the wants of the people nowadays. Social media users are Generation Y, also referred to as the ‘net generation,’ who have grown up understanding the power of the Internet. Generation Y is unconsciously addicted to social media and as a result they feel constant pressure to be connected with their peers through maintaining a connection with technology such as smartphones, laptops, and tablets. The internet and social media are a new kind of fluency, it’s like an acquired language. Social media has their own language, culture norms, and sensibilities. Those who practice the skill are naturally going to adapt to it and will use it in their daily routine.

It’s sad how we the millennial (birth dates from the early 1980s to the early 2000s) are considered to be apathetic, disinterested, tuned out, and selfish. From the Clinton Global Initiative University, 75% of students are likely addicted to social media. It is said that the millennials are regularly drawn to their cell phone. As mobile natives, it is said that we recognize mobile phones as more than just phone calls because it enables texting between friends or even tweeting. Millennials are viewed as social media obsessed. I mean who isn't ? It’s hard not to be in the world we live in today. Everything is related to social media. But, some do live for their “likes” and status updates.

The new digital age has brought about extraordinary developments in technology have altered the world. Yes, technology does play an important role in our day to day lives which is what makes generation Y’s view of the social world different to others. They haven’t lived in a world without it! Generation Y has the need to stay plugged into social media platforms. Young people may describe their phone as a part of themselves and wouldn't be able to function without it. Technology has become integrated in our culture.

Revisited Wiki Post

In my previous post in regards to my Wikipedia edit, I explained how mind boggled I was. It was so easy to edit information on the World Wide Web. It’s fascinating as this site is very “creditable” because many people use it as a source. As I mentioned in my previous post, Wikipedia is used by professors and students to retrieve “valuable” information for their research.

Being that my topic is revolved around the addictions to social media, I looked into theories related to excessive need to be plugged in. “Uses and gratifications theory” , is an approach to understanding why and how people actively seek out specific media to satisfy needs. I wanted to analyze this theory and see how true it holds to my recent research and observations of Generation Y first hand.

The section that I felt needed revising was “New Media Examples of UGT”. I felt this section needed to provide users with real life experiences. I added the personal touch that would relate to the users instantly.

BUT, as I recently visited the page they changed my revision to:

New Media Examples of UGTThe application of New Media to the Uses and Gratifications Theory has been positive.^[20] The introduction of the Internet, social media and technological advances has provided another outlet for people to use and seek gratification through those sources. Based on the models developed by Katz, Blumler, Gurevitch and Lasswell, individuals can choose to seek out media in one outlet, all falling within the proscribed categories of need. The only difference now, is that the audience does not have to go to multiple media outlets to fulfill each of their needs. The Internet has created a digital library, allowing individuals to have access to all content from various mass medium outlets.”

Not only does technology provide an outlet for people who seek the need to fulfill that satisfaction but it also impacted our lives and how we communicate. I feel as though the examples provided aren’t sufficient enough.