Where Social Media Will Take Us

Remember everything I spoke about in my previous post about the power of Facebook, Twitter, and other social media platforms to help develop modern businesses. It’s evident that Facebook creates opportunities for companies. Social media sites continue to increase sales for companies and widen their networks of connections.  The fact that Facebook hit 1 billion users means businesses have more potential users to appeal to. Customers appreciate how easily accessible information can be found online. The benefits of sharing information online are that it’s quick and easy. This generation wants everything at the tip of their fingers. Social networks are becoming a new kind of virtual currency for companies and corporations. You may ask yourself how much social media will evolve over the years? Companies are behind the eight ball when it comes to adapting to the newest technologies and change. Social media provides companies with power and allows them the opportunity to become market leaders and influencers.

Companies should know the following about social media:

1. They know what their consumers are interested in. They know what you’re interested in buying, selling, and seeing. With a simple "like" on Facebook or "follow" on Twitter companies know what their consumers are looking into.


2. Companies know before they know. They do their best to know things before their consumers know. Companies want to know what the customers thinking of. They are sites like Chango with information about what their prospects and consumers are looking at. This benefits the company because it will lure the potential consumer into their services or products.


3. It’s not who you are it’s what you know! The power of networking will benefit you in the long run because the contacts you gain may help you book an interview or meeting with a potential employer. To measure your online influence, visit Klout and login with your social media accounts. The site will generate a score that measures your influence among the media platforms you are active in. It also has a this cool feature, “pulse”, in which you can keep up to date with the world’s top influencers and see where they stand among the rest.

Here you can see how influential Justin Bieber is compared to our President on social media

These many changes continue to shape how companies and well known corporations such as CBS, NBC, and etc., conduct their business. We live in a social media driven world, embracing change is optional but then again so is survival.

Social Media Marketing

Social media plays a huge role in marketing. The several platforms such as Facebook, Twitter, Linkined, etc. place such a high value on social media because of the significant role it plays in their business. The top reasons as to why businesses use social media is because: it generates more business exposure, increases traffic for the company, and provides marketplace insight. 

According to a Social Media Marketing Industry Report, the use of social media marketing has increased.

Use of Social Media Marketing

They asked if companies used social media to market their businesses. The overwhelming majority (94%) indicated they were employing social media for marketing purposes.

Social Media takes over!

Social Media is Important for their Business

A significant (83%) of marketers said that social media IS important to their businesses.

There was a drop from 2011 where (90%) thought social media was extremely important where only 62% agreed in 2011.

The solo business owner was more likely to agree with this statement. 

Weekly Time Commitment for Social Media Marketing 

About 59% of marketers are using social media for 6 hours or more and 33% for 11 hours or more weekly. This is such a significant number, don’t you think? Marketers spend so much time on social media it’s even a part of their job description. They must have knowledge on social media platforms and keep up to date with the current trends in their industry.

Social media has become vital in many professions. We can’t even begin to think how we did without it!

Marketers may think they can achieve more benefits by investing more time in social media.