Social Media Trends in Presidential Campaign

Social media is used in our everyday lives! It’s so consuming, wouldn’t you think? Not only is it used for connecting with friends and family but also CEO’s, Executives, and even Politicians. In recent Presidential campaigns social media has played a huge role. In today’s society it’s not enough to just shake some hands and run some TV ads, instead they have to post personable pictures and blogs on Facebook, Twitter, Tumblr, etc. Nothing is private anymore! It’s all posted online! So why not have the candidate relate to us and post moments at home with their children and family on Instagram as well? This past campaign, both Romney and Obama injected themselves into social media platforms. It’s so accessible and easily done. For instance, on Twitter, Mitt Romney’s bodyguard posted a picture of the candidate’s family playing Jenga before the debate. This picture will appeal to all audiences, all to gain votes.

Twitter and Facebook have been the primary avenues for online campaigning, with their goal to reach millions of users of all demographics. Posting video clips, songs, or images on these mainstream sites will increase interaction with people, potential voters. Social media is a major trend that even the Presidential Campaign couldn't miss out on. The social network (Facebook, Twitter, etc.) consists of an estimate of 1.43 billion users which will continue to massively increase. People spend so much time on these sites that it just seems the most feasible way to reach out them.