Thursday, February 14, 2013

Trending Sites?


Social Cam “The Instagram for Video”:



Unlike Instagram or Twitter, Social Cam is a free app that allows you to shoot and share video files with friends and family. Social Cam Video app might be just too social. The Social Cam network connects with your facebook friends and adds them automatically. The app can also be annoying because it requires anyone who wants to watch your social cam video to sign up for the service before watching it. Although the features and tools are easy to use the option to watch isn't as easy. The connection to Facebook may be aggravating because maybe some users don’t want their videos to integrate with Facebook. Once a video is made it will be automatically posted to their timeline… doesn't sound too good, now does it? You have to use Social Cam with extreme caution and not activate your automatic sharing on Facebook unless you want everyone to know every video you just recorded.


But for the most part Social Cam is just like any other social site and it requires your e-mail to sign up. The easy to read and navigate labels include: Videos, Popular, The Red Dot (launches video camera on), Friends, and Activity. Similar to recording on your phone, you are to press the red record button on the screen to start shooting. But what I love about social cam is the various filters by simply swiping the screen. The filters include: Electronic, negative, Kodak, noire, grunge, action, bleach, rouge, vice, and 1970s effect. The filter and other effects are added as soon as you begin recording. It provides the users with a fun experience when recording. After you finish you have the option to add a “theme” and which style title you want. You can also add music to the background! How cool! But that’s not all! You even get to control the volume of the music by using the slider. Yeah, I know- pretty awesome.


BUT- when you’re finally done with your recording and editing and feeling like Spike Lee you get to save your video public or private. You can publish your video to the Social Cam Feed in which other Social Cam users get to view the video.



Path Changes the Game:



Now, on another hand there’s another app called Path which aims to make social network more personal. Path is an app that is interested in sharing personal moments with a smaller network of friends rather than a large one that you would find on Facebook or Twitter. But this app isn't your ordinary social network. Path is a place where you post photos and videos for your (inner circle). It’s like a diary in which you share more personal things. Because of that close and intimate connection, people are bound to share more as a result of that.




The unique thing about Path is that it picks up the users habits quickly. It registers and saves their favorite places and broadcasts it to their fellow path “followers”.  What others may find to be either an upside or downside, is that Path only allows up to 150 connections.  That is considered to be the upper limit of trusted relationships a person can have. This is the true beauty of Path. Just like other social sites it too integrates with Twitter, Facebook, Foursquare and Tumblr to allow cross-posting.  At the pace we're going, who knows if the next generation of social media is going to get personal

Sunday, February 10, 2013

Social Media Trends in Presidential Campaign



Social media is used in our everyday lives! It’s so consuming, wouldn’t you think? Not only is it used for connecting with friends and family but also CEO’s, Executives, and even Politicians. In recent Presidential campaigns social media has played a huge role. In today’s society it’s not enough to just shake some hands and run some TV ads, instead they have to post personable pictures and blogs on Facebook, Twitter, Tumblr, etc. Nothing is private anymore! It’s all posted online! So why not have the candidate relate to us and post moments at home with their children and family on Instagram as well? This past campaign, both Romney and Obama injected themselves into social media platforms. It’s so accessible and easily done. For instance, on Twitter, Mitt Romney’s bodyguard posted a picture of the candidate’s family playing Jenga before the debate. This picture will appeal to all audiences, all to gain votes.

Twitter and Facebook have been the primary avenues for online campaigning, with their goal to reach millions of users of all demographics. Posting video clips, songs, or images on these mainstream sites will increase interaction with people, potential voters. Social media is a major trend that even the Presidential Campaign couldn't miss out on. The social network (Facebook, Twitter, etc.) consists of an estimate of 1.43 billion users which will continue to massively increase. People spend so much time on these sites that it just seems the most feasible way to reach out them.