Social Media Trends in Presidential Campaign
Social media is used in our everyday lives! It’s so
consuming, wouldn’t you think? Not only is it used for connecting with friends
and family but also CEO’s, Executives, and even Politicians. In recent Presidential
campaigns social media has played a huge role. In today’s society it’s not
enough to just shake some hands and run some TV ads, instead they have to post
personable pictures and blogs on Facebook, Twitter, Tumblr, etc. Nothing is
private anymore! It’s all posted online! So why not have the candidate relate
to us and post moments at home with their children and family on Instagram as
well? This past campaign, both Romney and Obama injected themselves into social
media platforms. It’s so accessible and easily done. For instance, on Twitter,
Mitt Romney’s bodyguard posted a picture of the candidate’s family playing Jenga
before the debate. This picture will appeal to all audiences, all to gain votes.
Twitter and Facebook have been the primary avenues for
online campaigning, with their goal to reach millions of users of all
demographics. Posting video clips, songs, or images on these mainstream sites will increase interaction with people, potential voters. Social media is a
major trend that even the Presidential Campaign couldn't miss out on. The social network (Facebook, Twitter, etc.) consists of an estimate of 1.43 billion users
which will continue to massively increase. People spend so much time on these
sites that it just seems the most feasible way to reach out them.
Social media is used in our everyday lives! It’s so
consuming, wouldn’t you think? Not only is it used for connecting with friends
and family but also CEO’s, Executives, and even Politicians. In recent Presidential
campaigns social media has played a huge role. In today’s society it’s not
enough to just shake some hands and run some TV ads, instead they have to post
personable pictures and blogs on Facebook, Twitter, Tumblr, etc. Nothing is
private anymore! It’s all posted online! So why not have the candidate relate
to us and post moments at home with their children and family on Instagram as
well? This past campaign, both Romney and Obama injected themselves into social
media platforms. It’s so accessible and easily done. For instance, on Twitter,
Mitt Romney’s bodyguard posted a picture of the candidate’s family playing Jenga
before the debate. This picture will appeal to all audiences, all to gain votes.
Great point, I have thought for years that politicians should utilize social media more. So much money is spent on these campaigns and it is hard for non-traditional parties to compete. I feel social media would help to level the playing field just a little. Hopefully, politicians will start to use these mediums more, but not go too overboard.
ReplyDeleteI believe Politicians should adapt to the times. Today our society is caught up in social media, therefore, the candidates have a higher chance of reaching out to potential voters via Twitter or Facebook.
DeleteThis is great. No matter who you are, a business, celebrity, politician, etc., staying connected through social media has become so important. The public wants to feel close to you, and Twitter/Facebook has become the best way.
ReplyDeleteIt's true! As I recently searched "Who has the most followers in the world", Justin Bieber is number one but President Obama is still in the top 5! Now that's pretty impressive. The pop sensations around the world are trending
Deleteas our very own President. That goes to show you how valuable Twitter is to the internet!