Revisited Wiki Post

In my previous post in regards to my Wikipedia edit, I explained how mind boggled I was. It was so easy to edit information on the World Wide Web. It’s fascinating as this site is very “creditable” because many people use it as a source. As I mentioned in my previous post, Wikipedia is used by professors and students to retrieve “valuable” information for their research.

Being that my topic is revolved around the addictions to social media, I looked into theories related to excessive need to be plugged in. “Uses and gratifications theory” , is an approach to understanding why and how people actively seek out specific media to satisfy needs. I wanted to analyze this theory and see how true it holds to my recent research and observations of Generation Y first hand.

The section that I felt needed revising was “New Media Examples of UGT”. I felt this section needed to provide users with real life experiences. I added the personal touch that would relate to the users instantly.

BUT, as I recently visited the page they changed my revision to:

New Media Examples of UGTThe application of New Media to the Uses and Gratifications Theory has been positive.^[20] The introduction of the Internet, social media and technological advances has provided another outlet for people to use and seek gratification through those sources. Based on the models developed by Katz, Blumler, Gurevitch and Lasswell, individuals can choose to seek out media in one outlet, all falling within the proscribed categories of need. The only difference now, is that the audience does not have to go to multiple media outlets to fulfill each of their needs. The Internet has created a digital library, allowing individuals to have access to all content from various mass medium outlets.”

Not only does technology provide an outlet for people who seek the need to fulfill that satisfaction but it also impacted our lives and how we communicate. I feel as though the examples provided aren’t sufficient enough. 

Social Media Developing Role in Business World

Companies do well because they invest in their brand image. Marketers want to humanize their brand. Why do you think about 80% of the top 100 fortune companies are using at least one social media platform to engage with their customers (Twitter, Facebook, Blogs, and YouTube ? The power of social media campaigns is stronger than anyone can imagine. It creates more room for the business to grown and gain prospective clients all across media platforms. Executives believe more that social media engagement leads to increased sales.

Social media plays a large role in the marketing and community functions for a company internally and externally. Companies use social media to communicate to their employees and their customers. All in all, social technologies have improved communications and collaboration within and across enterprises.

Furthermore, social media is used as a recruiting tool. HR departments use social media to connect with job seekers and streamline the application process. While other departments such as sales, operations, and distribution uses social media to track and forecast sales. It’s serious as to how social media is being viewed as a business tool in today’s generation.

The amount of information that social media provides the company is endless. Companies can stay on edge with the latest trends and fashions by maintaining their social sites. They have a direct connection with their customers and prospective customers. Which is why social media is such a asset to companies.

It has become a must have for any business to manage the “big three”, Facebook, Twitter, and Google+. These platforms are playing a vigorous role in the business world. It changed how we interact and work altogether. The possibilities are endless because social media is opened to a large network of people around the world.  Social media has a developing role in the business world.

Interested in knowing which top companies profit off of their social media outreach? 

The following list is the biggest numbers of impressions in clients:

• Kellogg – 1.89 billion impressions
• Comcast – 1.89 billion impressions
• Dell – 1.9 billion impressions
• Fab.com – 1.95 billion impressions
• American express- 1.97 billion

There are many other companies that produce billions of impressions.

But, which media is mostly utilized? Take a wild guess… YES, FACEBOOK! Companies are advertising through their company pages. Facebook gets $1 billion/quarter in advertising revenue. They use this platform for heavy promotion. The likes create clickthroughs to their page and etc. This will expand their customer base. You can meet the 30 biggest advertises on Facebook here.

Moreover, companies that want to enhance their brand image and strengthen their customer relationship will adapt in social media.  As new technologies are changing the world, companies must accept the change and adapt accordingly.