Social Activism

Social media serve an important role in campaigns whether it’s presidential elections or a gay right movement. Social media can really increase the awareness of the campaign by marketing it to a wide network. The posts, blogs, tweets, likes, or shares will engage audiences and get them involved in the campaign. As I previously mentioned in my earlier blog , Social Media Trends in Presidential Elections, social platforms such as Facebook and Twitter are primary avenues for online campaigning. They have a goal to reach out to millions of users of all demographics. Social campaigns creates a marketplace that encourages consumer engagement. Online buzz makes your campaign more valuable. Social media platforms allows brands and companies to engage in new opportunities but also to create awesome campaigns. Social media tracks how people are enjoying and participating in a campaign. It allows participants to provide feedback which makes it interactive.

 

 

You may ask, “Do viral campaigns on social media make adifference?”. As you may know there has been much deliberation for same-sex marriages. Religious and Republican communities have much to say about this very controversial topic. But, I know you have seen the red equal signs this past week. Whether it was on Facebook, Twitter, or Instagram. The Human Rights Campaign icon was originally blue and yellow but they altered it to red to represent LOVE. According to the blog the image for marriage equality has been searched more than 1 million times on Google and has been shared more than 100,000 times from its initial Facebook posting on Monday. I think it’s amazing how powerful social media can be. As millions of people from all over shared the new altered logo throughout the World-Wide-Web, I strongly felt that the campaign was successful due to social media. It was impactful.  

 

Did you participate in this viral campaign in support of marriage equality?