Social Media Marketing

Social media plays a huge role in marketing. The several platforms such as Facebook, Twitter, Linkined, etc. place such a high value on social media because of the significant role it plays in their business. The top reasons as to why businesses use social media is because: it generates more business exposure, increases traffic for the company, and provides marketplace insight. 

According to a Social Media Marketing Industry Report, the use of social media marketing has increased.

Use of Social Media Marketing

They asked if companies used social media to market their businesses. The overwhelming majority (94%) indicated they were employing social media for marketing purposes.

Social Media takes over!

Social Media is Important for their Business

A significant (83%) of marketers said that social media IS important to their businesses.

There was a drop from 2011 where (90%) thought social media was extremely important where only 62% agreed in 2011.

The solo business owner was more likely to agree with this statement. 

Weekly Time Commitment for Social Media Marketing 

About 59% of marketers are using social media for 6 hours or more and 33% for 11 hours or more weekly. This is such a significant number, don’t you think? Marketers spend so much time on social media it’s even a part of their job description. They must have knowledge on social media platforms and keep up to date with the current trends in their industry.

Social media has become vital in many professions. We can’t even begin to think how we did without it!

Marketers may think they can achieve more benefits by investing more time in social media.